Designer and Traditional Jewellery to Uplift Your Appearance

Ajnaa is the contemporary retelling of a design story rooted in workmanship, elegance, and a distinct aesthetic. We proudly carry on the same craftsmanship, ethos, and brand promise as the renowned house of Amarnath Harbanslal, but with a twist.

Our Product

At Ajnaa, we reintroduce traditional crafts and fuse them with the vibrancy of current trends, sprinkled with our own inimitable touch. We have been the experts in mastering the art of recreating semi precious stone jewellery into heritage chic designs. Timeless in appeal and aesthetic, we offer you ‘Affordable Luxury’ at its finest. Discover our popular categories:

Earrings & Nath

Designer earrings and naths are the most fundamental pieces of jewellery. They are perfect for every occasion and personality. Chandballis, hoops, danglers, and studs can be an addition to your intriguing wedding collection.

Hand Jewellery

Our exciting range of hand jewellery includes bangles, rings, bracelets, kadas, and haathphools. They add an extra sense of elegance to every woman's look and make her look more attractive and graceful.

Necklace

A necklace is a versatile piece of jewellery as it goes well with different outfits and occasions. They can be great for making a style statement and boosting the appearance. Our wedding necklace range includes haar, hasli, choker, pendant, lariat, and many more.

Head Accessory

When a bride adorns head jewellery such as maang tikka and maatha patti as part of the solah shringar on her wedding day, she connects with her third eye, harnessing the power of concentration, unleashing her knowledge, wisdom, courage, and willpower.

Our Vision and Brand Promise

The cornerstones of our brand philosophy are service and craftsmanship. We strive for the ‘personal touch’ in a market filled with ordinary products, both in terms of crafting our imitation jewellery and engaging with our discerning clientele. We work with an experienced team of designers and ‘in-house’ kaarigars, led by our founder and head designer, Ms Shyamali Anand. Right from the ‘out of the box’ design to the semi-precious stone selection to the setting and final result, it speaks of perfection, passion, and accuracy.

Redesign with Ajnaa

We understand the sentiment you may have for the jewellery that has been passed down through generations in your family since we value the legacy passed down to us. Whether it’s an heirloom piece, a wedding necklace for women, or something you recently purchased, we are specialists in redesigning existing jewellery and enhancing the design and look while keeping the sentimentality intact.

For more information on the redesign, please get in touch with us on: Whatsapp Number/ Email ID

From the Founder’s Desk

“Ajnaa is our labour of love, and it continues the goodwill and legacy we have built over the past 70 years and more. Artificial jewellery set design is not merely a skill for us; it’s an emotion. With years of experience and unrivalled craftsmanship, we bring that emotion to life and offer you jewellery that speaks your story.

We hope you treasure and enjoy every piece of the Ajnaa collection as much as we enjoyed creating it for you.”